NYC Subway Fair Fares Campaign

An illustrated campaign for the NYC MTA's Reduced Fares program.

I have been working at the New York City Metropolitan Transport Authority since 2021. As a bridge between Design and Video Teams, I work on both internal and external messaging, paper and print, still and animated, safety, educational and promotional materials.

This campaign was one of the first ones to include illustration as the main means of communication. It was focusing on informing riders of new fare discounts put in place coming back from the Covid pandemic, as incentive to bring back public transportation commuters. Photos: Tom Bryan